We at Test Like The Best (by Innofest) respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what rights you have under applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Who we are

Test Like The Best is a product of Innofest, based in the Netherlands. We are the data controller responsible for your personal data.

Contact: info@innofest.co

2. What personal data we collect

When you interact with our website, toolkits, or communication channels, we may collect:

  • Registration details: name, email address, organization, password
  • Usage data: how you interact with our toolkits, courses, and website
  • Marketing data: your communication preferences and engagement with our emails
  • Technical data: IP address, browser type, device information, and cookies

3. How we collect your data

We collect personal data through:

  • Forms on our website (e.g. registration, download forms)
  • Cookies and analytics tools (e.g. Google Analytics, Facebook Pixel)
  • Email marketing services and CRM integrations (e.g. Airtable, newsletter providers)
  • Payment providers when you purchase the Pro Kit or extra services

4. How we use your data

We process your data for the following purposes:

  1. To provide access to the Starter Kit and Pro Kit
  2. To manage your account and user profile
  3. To send onboarding emails, updates, and relevant learning content
  4. To process payments for the Pro Kit and additional services
  5. To improve our services through analytics and feedback
  6. To comply with legal and regulatory requirements

We only use your personal data when we have a lawful basis to do so: consent, contractual necessity, legal obligation, or legitimate interest.

5. Cookies and tracking

We use cookies and similar technologies to improve website performance, analyze traffic, and support marketing campaigns.

Types of cookies we use:

  • Essential cookies – required for the basic functioning of the website
  • Performance cookies – to monitor usage and improve user experience
  • Tracking cookies/pixels – to measure marketing effectiveness (e.g. Google Ads, Facebook Pixel)
  • Social media cookies – for sharing via LinkedIn, Twitter, Facebook, Instagram

You can manage or disable cookies in your browser settings.

6. Data sharing with third parties

We may share your data with trusted service providers, such as:

  • Email and CRM platforms (e.g. Airtable)
  • Analytics and advertising platforms (e.g. Google Analytics, Facebook Ads)
  • Payment providers (e.g. Stripe, PayPal, WooCommerce)

We ensure all third parties comply with GDPR through Data Processing Agreements. We do not sell your data to third parties.

7. International data transfer

Some of our providers may process data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses.

8. Data retention

We store personal data for up to 2 years after your last interaction, unless legal requirements demand otherwise. You can request earlier deletion at any time.

9. Your rights under GDPR

You have the following rights regarding your personal data:

  • Right to access (request a copy of your data)
  • Right to rectification (correct inaccuracies)
  • Right to erasure (request deletion)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing (e.g. for marketing purposes)
  • Right to withdraw consent at any time

To exercise your rights, contact us at info@innofest.co.

10. Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be published on this page with a new “last updated” date.

12. Contact us

If you have questions, concerns, or requests regarding your data, please contact:
info@innofest.co

If you are not satisfied with our response, you also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).